The Sparklight Advertising logo lock-up is the advertising divisions primary brand signature. It is comprised of three elements: a forwardleaning mark, the Sparklight Advertising logo type, and the Advertising division distinction. The forward-leaning mark serves a dual purpose. First, it references a forward slash found in web address urls to signal our shift from a traditional cable provider to a powerful ISP. Secondly, the mark represents a relay baton — conveying the spirit of teamwork, collaboration, speed, and personal connection. Our logotype is drawn to complement the movement of our mark, and matching angles in

the (“r,” “g,” and “t”) move the eye seamlessly through the lock-up. Our signature is refreshingly simple, which allows for a dynamic expression of our company within our walls and to our customers.

The advertising division uses an approved specific color palette.

These three colors (Sparklight Advertising Bright Blue, Bright Purple, and Bright Green) have been selected to create a consistent value for a more uniform appearance.

Color Versions