How to use this document

These guidelines are intended for everyone who has a role in creating Sparklight Advertising brand experiences. They outline the elements of our brand strategy visual identity and introduce the basic rules for using visual components. Logo, color, typography, imagery and other visual elements are powerful creative tools. As brand stewards, we share a responsibility to cultivate and strengthen the Sparklight Advertising brand at every touchpoint, so it’s essential that we unite behind a single set of principles, rules, and elements.

Within these pages you’ll find:

An overview of Sparklight Advertising’ brand strategy
An overview of the elements of the Sparklight Advertising’ visual identity system
A reference to guide the use of new visual assets